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   Home > Magazine > Articles from the Archives > Spring 2007 > Gift Boxes that Bloom   

Spring now comes in a box.

In fact, it comes in handmade, celery-colored boxes, filled with bulbs or seeds nestled in tissue paper, cinched with brightly colored satin ribbons, and topped with lifelike silk flowers.

These bundles are the brainchildren of Laura Quatrochi, a botanist by trade. In 1987, she started Wildflowers International (WFI), a seed house in northern California’s Anderson Valley specializing in private label seed and bulb products. She then decided to wrap those same seeds and bulbs in packaging that would be as delightful as the future flowers it held, and thus BloemBox was born.

 



Story by Jennifer Thompson
Photography by Sean Gelbaugh

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